Your business can operate in various locations, each with its own time zone. To prevent any time mix-ups, Bookem converts the start times in notifications to clients to their own time zone.
When clients from different parts of the world book online, they see your available hours in their own time zone.
Normally, a client's time zone is set to the location they're booking at (which is your time zone). You can change this by going to their profile in clients and setting the correct time zone.